“Oracle and Red Bull Racing have enhanced their partnership and are introducing a new Team name, Oracle Red Bull Racing, as well as the Team’s new car for the upcoming season, the RB18.”
The sponsorship is a major deal with Red Bull securing some serious finances and also looking to take their car to the next level in 2022. The new direction with a sponsorship announcement can spur on the excitement for the team, drivers and fans.
We have no doubt that the debut of the #1 on Max Verstappen’s car will get a few tongues wagging and it is interesting to see the number back on track after drivers have many superstitions and are very attached to their racing numbers.
Whilst the launch has been successful, there are new reports of the Abu Dhabi race controversy from 2021 coming to light. We must keep this as a separate debate and enjoy the launch for new cars, new wheels and designs are exciting to see in a sport that is pushing boundaries with competitive racing.
Quotes: Red Bull Content Pool
Have a read below of the comments on the car from Max Verstappen, Sergio Perez, Christian Horner and various other team personnel.
Max Verstappen said: “I’m feeling recharged and ready to get driving again, I feel good and it’s important that you prepare yourself in the best way possible physically, particularly when things are changing with the shakeup in regulations. In terms of the car, we don’t know what to fully expect so I’m excited to see how the car behaves on the track for the first time. The biggest adaptation this season will be the new regulations, we’ll need some time to get used to the car, it is not like you just jump in and it’s an upgrade from last year. The rest is pretty straightforward, I don’t feel any extra pressure this season, I will just do what I do all the time because I don’t think there is any reason to be different. Now I just I can’t wait for that first moment when I drive out of the pitlane in the RB18.”
Checo Perez said: “I am so excited to start the new season and I cannot wait to be on track with the new RB18. All of us on the grid are starting from zero this season so it is set to be an exciting year. Last year, we gave it our all until the very last lap and we are ready to do the same in 2022. The new regulations are said to improve the competition on track, so I hope that for us as drivers we can compete more, race more and follow each other more closely. There will be a lot of things we need to learn and adapt to but these new regulations are set to make everything very interesting. One thing I can’t wait for this season is to see more fans back at the track, Formula One is growing so much all over the world so I can’t wait to feel that atmosphere again. I hope that we can give the fans great entertainment and great racing.”
Oracle Red Bull Racing Team Principal Christian Horner, said: “With the new regulation changes this year, the whole philosophy has altered, which means every single component is different to last year’s car. It’s a clean sheet of paper for every single team. By the time we get to the first race, the RB18 won’t look much like it looks today, the evolution will be very quick as we progress through the season. It is a steep learning curve for everyone and it is a contest in development between the first and the last race. We believe we have a good car for 2022, the RB18 is coming to life and seeing it today is fantastic. It has been a huge effort from the Team and I am looking forward to seeing it out on the track now. We plan to build on 2021, we have number one on the car this year and now the challenge is it keep it and defend that title with Max. The excitement and hard work of 2021 really galvanised the Team and it means we go into 2022 in great shape for the season ahead.”
About The New Partnership:
Oracle Red Bull Racing Team Principal and CEO Christian Horner, said: “Oracle Cloud enabled us to make race-day decisions that helped Max Verstappen win the 2021 Drivers’ Championship. Discovering and reacting to opportunities quickly, is crucial to our success on and off the track, and Oracle is integral in that effort. Every element of our performance is driven by data analysis. Having Oracle as our title partner shows the confidence we have in their expertise and their ability to deliver a true competitive advantage.”
Oracle Red Bull Racing Chief Marketing Officer, Oliver Hughes, said: “The presence of Oracle, one of the world’s largest cloud technology companies, as title partner not only signals huge confidence in Red Bull Racing’s ability to lead the technology race on track, it will also enable us to drive forward our ambitions for fan engagement, a core tenet of our marketing strategy. We want to take fans with us on our competitive journey in F1, putting them right at the heart of the racing action and Oracle’s world class innovation and technology will help us achieve that goal.”
Oracle Executive Vice President and Chief Marketing Officer, Ariel Kelman, said: “Red Bull Racing has been more committed than any other F1 team in its use of technology to gain an edge, and it is paying off. Our commitment to this partnership reflects our belief that OCI is a strategic weapon on race day, helps create the most exciting fan experience in sports, and can define the future of F1. Oracle Red Bull Racing is, and will continue to be, the most forward-thinking and innovative F1 team in the world.”
By Myanna Wedes with RB Media support.